University of Arkansas

Walton College

The Sam M. Walton College of Business

Department of Marketing

Marketing is the second largest department in the Walton College. To the ultimate benefit of our students, department faculty collaborate with Wal-Mart, JB Hunt, Procter & Gamble, General Mills, FedEx, and many other high-profile organizations.

Retail Research Dominance

A recent journal ranked the University of Arkansas second in the world for retail research productivity, and our own Dinesh Gauri was ranked third in the world in terms of his retailing journal influence index.

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Academic Programs

The Department of Marketing has 14 full-time faculty members, 2 staff members, and 6-8 doctoral students in residence. Marketing faculty members have been recognized for their excellence in teaching, research, and service.  Students in the Department of Marketing benefit from cooperative education and professional organizations, allowing them to interact with professionals and augment their classroom learning.

 

 


Undergrad Marketing Major
Bachelor's Degree

This degree program is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies.

In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.

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Undergrad Retail Major
Bachelor's Degree

The Retail degree program is designed to prepare students for careers in retailing or in companies that manufacture, sell, and distribute consumer goods to retailers.

In addition to a broad view of the business and retail environments students can select to concentrate their retail studies in accounting, economics, finance, information systems, international retail, management, marketing, or supply chain management.

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Graduate Programs

The Walton MBA

The Walton College has collaborated with our corporate partners to develop MBA programs that provide an applied understanding of the retail and consumer packaged goods industry.

Walton MBA

The Executive MBA

Because the Walton College is located in the heart of the retail industry, we have designed our EMBA curriculum with a strong foundation in the value chain and the consumer-packaged goods industry.

Designed for working professionals, this hybrid/online program allows students to obtain a Walton Executive MBA (EMBA) in two years by attending classes approximately one Saturday each month.

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Ph.D. Program

The purpose of the Ph.D. program in Business Administration with an emphasis in Marketing is to prepare individuals for academic careers in research, teaching, and service at universities.

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New & Noteworthy

Allen Publishes Crowdsourcing Research in Journal of Marketing

Allen Publishes Crowdsourcing Research in Journal of Marketing

Bradley J. Allen, an assistant professor of marketing at the Walton College, has had his research paper “Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the ‘Crowd’” accepted for publication in the Journal of Marketing.

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Colleges Collaborate on Research into Efficiency, Physical Aspects of UPC Methods

Colleges Collaborate on Research into Efficiency, Physical Aspects of UPC Methods

A collaboration between professors in business and exercise science is adding knowledge to the research fields of both, as well as practical information for Digimarc Corporation, a corporate sponsor of the McMillon Innovation Studio at the University of Arkansas.

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Salmon Named Director of Center for Retailing Excellence

Salmon Named Director of Center for Retailing Excellence

Jessica Salmon was named director of the Center for Retailing Excellence for the Sam M. Walton College of Business at the University of Arkansas, effective July 17. Previously, she served as director of Finance and Strategy for Walmart U.S.

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