University of Arkansas

Walton College

The Sam M. Walton College of Business

Department of Marketing

Marketing is the second largest department in the Walton College. To the ultimate benefit of our students, department faculty collaborate with Wal-Mart, JB Hunt, Procter & Gamble, General Mills, FedEx, and many other high-profile organizations.

Retail Research Dominance

A recent journal ranked the University of Arkansas second in the world for retail research productivity, and our own Dinesh Gauri was ranked third in the world in terms of his retailing journal influence index.

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Academic Programs

The Department of Marketing has 14 full-time faculty members, 2 staff members, and 6-8 doctoral students in residence. Marketing faculty members have been recognized for their excellence in teaching, research, and service.  Students in the Department of Marketing benefit from cooperative education and professional organizations, allowing them to interact with professionals and augment their classroom learning.

 

 


Undergrad Marketing Major
Bachelor's Degree

This degree program is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies.

In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.

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Undergrad Retail Major
Bachelor's Degree

The Retail degree program is designed to prepare students for careers in retailing or in companies that manufacture, sell, and distribute consumer goods to retailers.

In addition to a broad view of the business and retail environments students can select to concentrate their retail studies in accounting, economics, finance, information systems, international retail, management, marketing, or supply chain management.

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Graduate Programs

The Walton MBA

The Walton College has collaborated with our corporate partners to develop MBA programs that provide an applied understanding of the retail and consumer packaged goods industry.

Walton MBA

The Executive MBA

Because the Walton College is located in the heart of the retail industry, we have designed our EMBA curriculum with a strong foundation in the value chain and the consumer-packaged goods industry.

Designed for working professionals, this hybrid/online program allows students to obtain a Walton Executive MBA (EMBA) in two years by attending classes approximately one Saturday each month.

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Ph.D. Program

The purpose of the Ph.D. program in Business Administration with an emphasis in Marketing is to prepare individuals for academic careers in research, teaching, and service at universities.

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New & Noteworthy

Movista Raises $12m to Further Leadership Position in Workforce Management Space

Movista Raises $12m to Further Leadership Position in Workforce Management Space

Movista Inc., the leader in cloud-based labor and workforce management software for retailers, manufacturers, and service providers, announced its $12 million Series A growth equity investment.

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Research Frontiers Notes ‘Marketing in Rome’

Research Frontiers Notes ‘Marketing in Rome’

The University of Arkansas’ Research Frontiers blog publishes an account by Molly Jensen, Walton College clinical associate professor of marketing, of the Marketing in Rome – An American Consumer in Italy program.

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Heinzel Named Walton College Employee of the Quarter

Heinzel Named Walton College Employee of the Quarter

Pamela Heinzel, administrative support supervisor for the Department of Marketing, has been named employee of the fourth quarter by Walton College!

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