University of Arkansas

Walton College

The Sam M. Walton College of Business

News

Below you'll find a recent archive of news items related to the Department of Marketing at the Sam M. Walton College of Business.

EPIC Spotlight: Jessica Salmon

EPIC Spotlight: Jessica Salmon

From the time she graduated from college, Jessica Salmon thought about how she could make a difference beyond the corporate world.

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Allen Publishes Crowdsourcing Research in Journal of Marketing

Allen Publishes Crowdsourcing Research in Journal of Marketing

Bradley J. Allen, an assistant professor of marketing at the Walton College, has had his research paper “Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the ‘Crowd’” accepted for publication in the Journal of Marketing.

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Colleges Collaborate on Research into Efficiency, Physical Aspects of UPC Methods

Colleges Collaborate on Research into Efficiency, Physical Aspects of UPC Methods

A collaboration between professors in business and exercise science is adding knowledge to the research fields of both, as well as practical information for Digimarc Corporation, a corporate sponsor of the McMillon Innovation Studio at the University of Arkansas.

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Salmon Named Director of Center for Retailing Excellence

Salmon Named Director of Center for Retailing Excellence

Jessica Salmon was named director of the Center for Retailing Excellence for the Sam M. Walton College of Business at the University of Arkansas, effective July 17. Previously, she served as director of Finance and Strategy for Walmart U.S.

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Study Abroad Experience Inspires Campaign Gift From Roberts Family

Study Abroad Experience Inspires Campaign Gift From Roberts Family

University of Arkansas alumni John and Tamara Roberts, along with their children — alumnus Connor Roberts and current student Blakely Roberts — have made a family gift through Campaign Arkansas to help support study abroad opportunities at the university.

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EPIC SPOTLIGHT: Alissa Gardner

EPIC SPOTLIGHT: Alissa Gardner

Alissa Gardner wouldn’t take no for an answer. Alissa Gardner BSBA ’17 Google Account Strategist Ann Arbor, Michigan As a senior with a double major in marketing and supply chain management at the Sam M. Walton College of Business, Gardner had her sights on a career with Google, the multinational company that’s probably best known … Continue reading EPIC SPOTLIGHT: Alissa Gardner

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Adding Value, Gaining Experience

Adding Value, Gaining Experience

Scott Sims, an honors accounting and finance double major in Walton College, beams at everyone we pass in the Bentonville Sam’s Club, greeting the workers like old friends.

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Where’s the beef on the loss leader strategy?

Where’s the beef on the loss leader strategy?

New research delves into the numbers to find out if the received wisdom on deep discounting by retailers is justified.

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Camp Introduces Business Degrees and Careers to Incoming Freshmen

Camp Introduces Business Degrees and Careers to Incoming Freshmen

The Office of Diversity and Inclusion at the Sam M. Walton College of Business hosted 26 incoming freshman students from Arkansas, Texas, Florida, Missouri and Kansas during the Business Leadership Academy camp held June 4-8.

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EPIC Spotlight: Dinesh Gauri

EPIC Spotlight: Dinesh Gauri

Northwest Arkansas is an ideal location to do research in marketing and consumer behavior. If Dinesh Gauri didn’t know it 10 years ago, he knows it now.

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Gauri Co-Authors Paper for Journal of Retailing

Gauri Co-Authors Paper for Journal of Retailing

Dinesh K. Gauri, a Walton College professor of marketing and holder of the Walmart Chair in Marketing, has had a paper “An Empirical Analysis of the Impact of Promotional Discounts on Store Performance” accepted for publication in the Journal of Retailing.

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Walton Class Crafts Ad Campaign for Local Baker While Making a Difference in the Community

Walton Class Crafts Ad Campaign for Local Baker While Making a Difference in the Community

Gaining real-world experience in a career that you love. Earning credit toward your major. Making a difference in your community. All from one class project. Pretty cool, huh? For the spring 2017 semester, Anne Velliquette, clinical assistant professor at the Sam M. Walton College of Business, assigned a service-learning project to her Integrated Marketing Communications … Continue reading Walton Class Crafts Ad Campaign for Local Baker While Making a Difference in the Community

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Podcaster Joel Robinson Wins Spot at Star Wars Celebration

Podcaster Joel Robinson Wins Spot at Star Wars Celebration

By Hayley Hammonds To Joel Robinson, it must have seemed like it was something that was happening a long time ago in a galaxy far, far away.

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EPIC Spotlight: Stephanie Schuljak

EPIC Spotlight: Stephanie Schuljak

Stephanie Schuljak knew she wanted to help others. She tried majoring in kinesiology with the idea of going to medical school. Science, however, was not her thing.

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American Marketing Association Chapter Wins Awards at International Collegiate Conference

American Marketing Association Chapter Wins Awards at International Collegiate Conference

The University of Arkansas chapter of the American Marketing Association won the Exemplary Collegiate Chapter Performance for Communications and the Fundraising Award at the organization’s 39th Annual International Collegiate Conference in New Orleans.

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Google, IBM and SamsClub.com Executives to Speak at Trends in Technology Conference

Google, IBM and SamsClub.com Executives to Speak at Trends in Technology Conference

Leaders from Google, IBM, SamsClub.com, QVC, Starship Technologies and useAIble will be featured at the 2017 Trends in Technology Conference on Wednesday, April 26, from 8 a.m. to 4 p.m. at the John Q. Hammons Convention Center in Rogers.

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EPIC Spotlight: Boxxyy

EPIC Spotlight: Boxxyy

It started as a class assignment. It became a pet product company that helps animal shelters.

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EPIC Spotlight: Bjorn Simmons

EPIC Spotlight: Bjorn Simmons

If you think marketing and entrepreneurship pertains only to business, guess again. Bjorn Simmons will tell you that entrepreneurial spirit and a know-how attitude can effect change in many aspects of life, whether it’s helping free a man wrongfully imprisoned or creating a tool that can benefit businesses globally.

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Gauri Study Accepted for Publication in Management Science

Gauri Study Accepted for Publication in Management Science

A study by Dinesh K. Gauri, a professor in the marketing department at the Sam M. Walton College of Business and holder of the Wal-Mart Chair in Marketing, has been accepted for publication by Management Science.

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Nine Walton College Faculty Awarded Endowed Chairs, Professorships

Nine Walton College Faculty Awarded Endowed Chairs, Professorships

Nine faculty members of the Sam M. Walton College of Business at the University of Arkansas have been awarded endowed chairs or endowed professorships.

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High School Students Learn Retail and Supply Chain Management

High School Students Learn Retail and Supply Chain Management

Thirteen rising junior and senior high school students participated in the Retail Supply Chain Management Camp, July 17-20, hosted by the Center for Retailing Excellence and the Supply Chain Management Research Center.

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Tournament Highlights Vendors FORE Education

Tournament Highlights Vendors FORE Education

Golfers from across Northwest Arkansas raised $70,000 to support students at the Sam M. Walton College of Business and the University of Arkansas Women’s Golf Program.

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Students Help Consumers Discover Durable

Students Help Consumers Discover Durable

Lewis and Clark, Teddy Roosevelt and Neil Armstrong are featured in a student-created advertising campaign, courtesy of Anne Velliquette’s Integrated Marketing Communications class.

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Researchers: Not All ‘Front-of-Package’ Nutrition Information Produces the Same Effect

Researchers: Not All ‘Front-of-Package’ Nutrition Information Produces the Same Effect

Marketing researchers at the University of Arkansas and their colleague at the University of Mississippi compared nutrition information labels on the front of packaged food products to understand which labels help consumers choose more healthful items. Their conclusion: It depends.

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Camp Introduces Retail Careers to Incoming Freshmen

Camp Introduces Retail Careers to Incoming Freshmen

Seventeen incoming freshmen participated in the Business Leadership Academy June 5-10 to learn about retail career choices and opportunities.

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Walmart, Dillard’s and Sam’s Club Executives to Speak at Conference

Walmart, Dillard’s and Sam’s Club Executives to Speak at Conference

The Center for Retailing Excellence is hosting the 16th annual Emerging Trends in Retailing Conference on June 14 to highlight retail trends and transformations.

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The Picture of Health: Do We Trust Images Over Facts When It Comes to Nutrition Labeling?

The Picture of Health: Do We Trust Images Over Facts When It Comes to Nutrition Labeling?

Nutrition information on the front of packaged foods, rather than only the back, has become a powerful tool in guiding consumers to healthy selections at the supermarket.

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University of Arkansas Graduates First Students with Virtual Reality Expertise

University of Arkansas Graduates First Students with Virtual Reality Expertise

Through a partnership with InContext Solutions, Walton students interested in merchandising and marketing products have the opportunity to become certified in ShopperMX™, a proprietary software to help ideate, evaluate and activate new concepts using 3D virtual store simulations.

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Walton International Photo Contest Winners

Walton International Photo Contest Winners

Walton’s Global Engagement Office announces the winners of the first annual Instagram International Photo Contest.

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Retail Supply Chain Management Summer Camp Available to High School Students

Retail Supply Chain Management Summer Camp Available to High School Students

Retail Supply Chain Management Summer Camp will be held July 17-20, 2016, on the University of Arkansas campus for rising 11th and 12th grade high school students. Applications are due by May 20.

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Summer Student Internships: Starships, Robots and Research

Summer Student Internships: Starships, Robots and Research

Walton College is seeking student summer interns to assist with a robotics research project this summer.

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Faculty: Best of the Best

Faculty: Best of the Best

Eight faculty members were recognized for their outstanding work by Walton College’s Business Awards and Elections Committee.

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Community College Students Visit for Walton Transfer Day

Community College Students Visit for Walton Transfer Day

Nearly 40 potential transfer students from Northwest Arkansas Community College in Bentonville visited the Sam M. Walton College of Business to learn about life as a student at the University of Arkansas.

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Walton Students Place Fourth in National Diversity Case Competition

Walton Students Place Fourth in National Diversity Case Competition

Four students from the Sam M. Walton College of Business took fourth place in the National Diversity Case Competition held Jan. 15-16 at the Kelley School of Business at Indiana University.

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Walton Students Participate in Retail Conference in New York

Walton Students Participate in Retail Conference in New York

Four Walton College students traveled to New York with Center for Retailing Excellence staff members to attend the National Retail Federation 2016 Big Show Student Program Jan. 14-17.

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Northwest Arkansas: A Hotbed for Startups

Northwest Arkansas: A Hotbed for Startups

“Silicon Valley is great for the tech world. But if your business deals with retail or consumer products or supply chain logistics, then this is the place to be.”

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McMillon Gift to Fund Retail Innovation and Technology Lab

McMillon Gift to Fund Retail Innovation and Technology Lab

A former retail space in the Harmon Parking Facility on the University of Arkansas campus will be transformed into a retail innovation and technology lab through the generosity of Walmart Chief Executive Officer and Sam M. Walton College of Business alumnus Doug McMillon.

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President of Saatchi & Saatchi X to Speak on Lessons Learned in Business

President of Saatchi & Saatchi X to Speak on Lessons Learned in Business

The Sam M. Walton College of Business invites university students, staff and faculty to hear Jessica Hendrix, president of Saatchi & Saatchi X, discuss lessons learned in business on Friday, Nov. 13, 10-11:30 a.m., in the Donald W. Reynolds Center for Enterprise Development auditorium.

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Davis Wins Dissertation Award from Southern Regional Education Board

Davis Wins Dissertation Award from Southern Regional Education Board

By Christina Wilkerson Marketing Ph.D. student Cassandra Davis has won a dissertation award from the Southern Regional Education Board for her research in negative identity.

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Students Learn about Life in the Mekong Delta

Students Learn about Life in the Mekong Delta

Students and faculty from the University of Arkansas worked in the Mekong Delta of Vietnam in the summer of 2015, learning from, working with and teaching people in the Hoa An village.

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Consumer Culture Theory Conference Held in Northwest Arkansas

Consumer Culture Theory Conference Held in Northwest Arkansas

As Sidney J. Levy walked to the podium, the excitement built. At 94, Levy didn’t show any sign of slowing down or resting on his laurels, achievements or research. One participant quietly boasted of a previous time he heard Levy speak. Most smiled, stood up and began to clap as Levy took the stage.

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Walton Students Reach Out to High School Students, Advisors

Walton Students Reach Out to High School Students, Advisors

Three Walton College students reached out to high school students and their advisors at the DECA International Career Conference in Orlando, Fla., April 25-27.

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Enactus Students Attend National Business Competition

Enactus Students Attend National Business Competition

In April, Walton students Abbey Vitzand and Alejandro Zeballos attended the Enactus national business competition held in St. Louis.

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Murray’s Research Featured by International Innovation

Murray’s Research Featured by International Innovation

An article in International Innovation highlights a research paper published recently by Jeff Murray and his co-authors. Murray is R.A. and Vivian Young Chair of the Walton College marketing department.

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Pulliam Named First Recipient of the Joseph A. Ziegler Study Abroad Award

Pulliam Named First Recipient of the Joseph A. Ziegler Study Abroad Award

Meaghan Pulliam, a marketing major from Plano, Texas, is the first recipient of the Joseph A. Ziegler Study Abroad Award.

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U of A Named in Top 4 Percent of American Marketing Association Collegiate Chapters

U of A Named in Top 4 Percent of American Marketing Association Collegiate Chapters

The University of Arkansas American Marketing Association chapter was recently recognized as being in the top 4 percent of roughly 400 AMA Collegiate Chapters for the 2014-15 school year.

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2015-16 Walton Student Ambassadors Announced

2015-16 Walton Student Ambassadors Announced

Thirteen students have been named Walton College Student Ambassadors for 2015-16. Student ambassadors assist Walton’s Undergraduate Programs Office with recruitment efforts.

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The City Wire: Welcome to the supply chain revolution

The City Wire: Welcome to the supply chain revolution

The City Wire talks to Anníbal Sodero, assistant professor of supply chain management, about online shopping and the omnichannel supply chain.

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EPIC Spotlight: Kristin Kaufman

EPIC Spotlight: Kristin Kaufman

Sometimes it takes years to attain it. But when it does, it can be one of the greatest things life can bring. Kristin Kaufman refers to it as alignment. “It’s when you love what you do and you’re good at it, but, most importantly, it’s tied to something greater than yourself,” she says. Kristin Kaufman … Continue reading EPIC Spotlight: Kristin Kaufman

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EPIC Spotlight: Anne Velliquette

EPIC Spotlight: Anne Velliquette

Anne Velliquette has experienced the many faces of marketing. She realized the art of a beautiful floor display and the role of purchasing when she interned as a buyer at a department store. When she sold and marketed turkey products, she was required to learn every aspect of what it takes to prepare the bird … Continue reading EPIC Spotlight: Anne Velliquette

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