The University of Arkansas’ Research Frontiers blog publishes an account by Molly Jensen, Walton College clinical associate professor of marketing, of the Marketing in Rome – An American Consumer in Italy program.
Jerra Nalley loves Northwest Arkansas. From the funky, artistic community in Eureka Springs to the vibrant night life on Fayetteville’s Dickson Street, she wants the world to know all about it. It’s her living.
The retail habits of shoppers at Walmart.com are more similar to those of Amazon’s customers than they are of Walmart’s own in-store shoppers, a study by the University of Arkansas Retailing Research Initiative finds.
Prices would have to be at least 10 percent lower to get millennials to switch from one major retailer such as Walmart, Amazon and Target to a competitor, a study by a University of Arkansas professor indicates.
Dinesh Gauri, a professor in the Department of Marketing and head of the University of Arkansas Retailing Research Initiative, today announced the results of his survey that found distinct consumer perceptions of Walmart, Amazon and Target.
Forty potential transfer students from Northwest Arkansas Community College visited the Sam M. Walton College of Business at the University of Arkansas to learn about programs, resources and curriculum in the college.
Growing up in the country holds many memories for Brittany Stettmeier, like family football after tending to the livestock. It was a ritual she remembers fondly. Her father played semi-professional football while her mother was a rugby team member.
Often things are too close to call, and such was the case when student teams pitched their social and environmental design solutions to a panel of faculty and expert judges at the second Social Innovation Challenge.
Bradley J. Allen, an assistant professor of marketing at the Walton College, has had his research paper “Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the ‘Crowd’” accepted for publication in the Journal of Marketing.
A collaboration between professors in business and exercise science is adding knowledge to the research fields of both, as well as practical information for Digimarc Corporation, a corporate sponsor of the McMillon Innovation Studio at the University of Arkansas.
Jessica Salmon was named director of the Center for Retailing Excellence for the Sam M. Walton College of Business at the University of Arkansas, effective July 17. Previously, she served as director of Finance and Strategy for Walmart U.S.
University of Arkansas alumni John and Tamara Roberts, along with their children — alumnus Connor Roberts and current student Blakely Roberts — have made a family gift through Campaign Arkansas to help support study abroad opportunities at the university.
Alissa Gardner wouldn’t take no for an answer. Alissa Gardner BSBA ’17 Google Account Strategist Ann Arbor, Michigan As a senior with a double major in marketing and supply chain management at the Sam M. Walton College of Business, Gardner had her sights on a career with Google, the multinational company that’s probably best known … Continue reading EPIC SPOTLIGHT: Alissa Gardner→
The Office of Diversity and Inclusion at the Sam M. Walton College of Business hosted 26 incoming freshman students from Arkansas, Texas, Florida, Missouri and Kansas during the Business Leadership Academy camp held June 4-8.
Dinesh K. Gauri, a Walton College professor of marketing and holder of the Walmart Chair in Marketing, has had a paper “An Empirical Analysis of the Impact of Promotional Discounts on Store Performance” accepted for publication in the Journal of Retailing.
The University of Arkansas chapter of the American Marketing Association won the Exemplary Collegiate Chapter Performance for Communications and the Fundraising Award at the organization’s 39th Annual International Collegiate Conference in New Orleans.
Leaders from Google, IBM, SamsClub.com, QVC, Starship Technologies and useAIble will be featured at the 2017 Trends in Technology Conference on Wednesday, April 26, from 8 a.m. to 4 p.m. at the John Q. Hammons Convention Center in Rogers.
If you think marketing and entrepreneurship pertains only to business, guess again. Bjorn Simmons will tell you that entrepreneurial spirit and a know-how attitude can effect change in many aspects of life, whether it’s helping free a man wrongfully imprisoned or creating a tool that can benefit businesses globally.
A study by Dinesh K. Gauri, a professor in the marketing department at the Sam M. Walton College of Business and holder of the Wal-Mart Chair in Marketing, has been accepted for publication by Management Science.
Thirteen rising junior and senior high school students participated in the Retail Supply Chain Management Camp, July 17-20, hosted by the Center for Retailing Excellence and the Supply Chain Management Research Center.
Marketing researchers at the University of Arkansas and their colleague at the University of Mississippi compared nutrition information labels on the front of packaged food products to understand which labels help consumers choose more healthful items. Their conclusion: It depends.
Through a partnership with InContext Solutions, Walton students interested in merchandising and marketing products have the opportunity to become certified in ShopperMX™, a proprietary software to help ideate, evaluate and activate new concepts using 3D virtual store simulations.