Bradley J. Allen, an assistant professor of marketing at the Walton College, has had his research paper “Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the ‘Crowd’” accepted for publication in the Journal of Marketing.
A collaboration between professors in business and exercise science is adding knowledge to the research fields of both, as well as practical information for Digimarc Corporation, a corporate sponsor of the McMillon Innovation Studio at the University of Arkansas.
Jessica Salmon was named director of the Center for Retailing Excellence for the Sam M. Walton College of Business at the University of Arkansas, effective July 17. Previously, she served as director of Finance and Strategy for Walmart U.S.
University of Arkansas alumni John and Tamara Roberts, along with their children — alumnus Connor Roberts and current student Blakely Roberts — have made a family gift through Campaign Arkansas to help support study abroad opportunities at the university.
Alissa Gardner wouldn’t take no for an answer. Alissa Gardner BSBA ’17 Google Account Strategist Ann Arbor, Michigan As a senior with a double major in marketing and supply chain management at the Sam M. Walton College of Business, Gardner had her sights on a career with Google, the multinational company that’s probably best known … Continue reading EPIC SPOTLIGHT: Alissa Gardner→
The Office of Diversity and Inclusion at the Sam M. Walton College of Business hosted 26 incoming freshman students from Arkansas, Texas, Florida, Missouri and Kansas during the Business Leadership Academy camp held June 4-8.
Dinesh K. Gauri, a Walton College professor of marketing and holder of the Walmart Chair in Marketing, has had a paper “An Empirical Analysis of the Impact of Promotional Discounts on Store Performance” accepted for publication in the Journal of Retailing.
The University of Arkansas chapter of the American Marketing Association won the Exemplary Collegiate Chapter Performance for Communications and the Fundraising Award at the organization’s 39th Annual International Collegiate Conference in New Orleans.
Leaders from Google, IBM, SamsClub.com, QVC, Starship Technologies and useAIble will be featured at the 2017 Trends in Technology Conference on Wednesday, April 26, from 8 a.m. to 4 p.m. at the John Q. Hammons Convention Center in Rogers.
If you think marketing and entrepreneurship pertains only to business, guess again. Bjorn Simmons will tell you that entrepreneurial spirit and a know-how attitude can effect change in many aspects of life, whether it’s helping free a man wrongfully imprisoned or creating a tool that can benefit businesses globally.
A study by Dinesh K. Gauri, a professor in the marketing department at the Sam M. Walton College of Business and holder of the Wal-Mart Chair in Marketing, has been accepted for publication by Management Science.
Thirteen rising junior and senior high school students participated in the Retail Supply Chain Management Camp, July 17-20, hosted by the Center for Retailing Excellence and the Supply Chain Management Research Center.
Marketing researchers at the University of Arkansas and their colleague at the University of Mississippi compared nutrition information labels on the front of packaged food products to understand which labels help consumers choose more healthful items. Their conclusion: It depends.
Through a partnership with InContext Solutions, Walton students interested in merchandising and marketing products have the opportunity to become certified in ShopperMX™, a proprietary software to help ideate, evaluate and activate new concepts using 3D virtual store simulations.
Nearly 40 potential transfer students from Northwest Arkansas Community College in Bentonville visited the Sam M. Walton College of Business to learn about life as a student at the University of Arkansas.
A former retail space in the Harmon Parking Facility on the University of Arkansas campus will be transformed into a retail innovation and technology lab through the generosity of Walmart Chief Executive Officer and Sam M. Walton College of Business alumnus Doug McMillon.
The Sam M. Walton College of Business invites university students, staff and faculty to hear Jessica Hendrix, president of Saatchi & Saatchi X, discuss lessons learned in business on Friday, Nov. 13, 10-11:30 a.m., in the Donald W. Reynolds Center for Enterprise Development auditorium.
As Sidney J. Levy walked to the podium, the excitement built. At 94, Levy didn’t show any sign of slowing down or resting on his laurels, achievements or research. One participant quietly boasted of a previous time he heard Levy speak. Most smiled, stood up and began to clap as Levy took the stage.
An article in International Innovation highlights a research paper published recently by Jeff Murray and his co-authors. Murray is R.A. and Vivian Young Chair of the Walton College marketing department.
Sometimes it takes years to attain it. But when it does, it can be one of the greatest things life can bring. Kristin Kaufman refers to it as alignment. “It’s when you love what you do and you’re good at it, but, most importantly, it’s tied to something greater than yourself,” she says. Kristin Kaufman … Continue reading EPIC Spotlight: Kristin Kaufman→
Anne Velliquette has experienced the many faces of marketing. She realized the art of a beautiful floor display and the role of purchasing when she interned as a buyer at a department store. When she sold and marketed turkey products, she was required to learn every aspect of what it takes to prepare the bird … Continue reading EPIC Spotlight: Anne Velliquette→