University of Arkansas

Walton College

The Sam M. Walton College of Business

Department of Marketing

Marketing is the second largest department in the Walton College. To the ultimate benefit of our students, department faculty collaborate with Wal-Mart, JB Hunt, Procter & Gamble, General Mills, FedEx, and many other high-profile organizations.

Academic Programs

The Department of Marketing has 14 full-time faculty members, 2 staff members, and 6-8 doctoral students in residence. Marketing faculty members have been recognized for their excellence in teaching, research, and service.  Students in the Department of Marketing benefit from cooperative education and professional organizations, allowing them to interact with professionals and augment their classroom learning.

 

 


Undergrad Marketing Major
Bachelor's Degree

This degree program is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies.

In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.

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Undergrad Retail Major
Bachelor's Degree

The Retail degree program is designed to prepare students for careers in retailing or in companies that manufacture, sell, and distribute consumer goods to retailers.

In addition to a broad view of the business and retail environments students can select to concentrate their retail studies in accounting, economics, finance, information systems, international retail, management, marketing, or supply chain management.

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Graduate Programs

The Walton MBA

The Walton College has collaborated with our corporate partners to develop MBA programs that provide an applied understanding of the retail and consumer packaged goods industry.

Walton MBA

The Executive MBA

Because the Walton College is located in the heart of the retail industry, we have designed our EMBA curriculum with a strong foundation in the value chain and the consumer-packaged goods industry.

Designed for working professionals, this hybrid/online program allows students to obtain a Walton Executive MBA (EMBA) in two years by attending classes approximately one Saturday each month.

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Ph.D. Program

The purpose of the Ph.D. program in Business Administration with an emphasis in Marketing is to prepare individuals for academic careers in research, teaching, and service at universities.

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New & Noteworthy

American Marketing Association Chapter Wins Awards at International Collegiate Conference

American Marketing Association Chapter Wins Awards at International Collegiate Conference

The University of Arkansas chapter of the American Marketing Association won the Exemplary Collegiate Chapter Performance for Communications and the Fundraising Award at the organization’s 39th Annual International Collegiate Conference in New Orleans.

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Google, IBM and SamsClub.com Executives to Speak at Trends in Technology Conference

Google, IBM and SamsClub.com Executives to Speak at Trends in Technology Conference

Leaders from Google, IBM, SamsClub.com, QVC, Starship Technologies and useAIble will be featured at the 2017 Trends in Technology Conference on Wednesday, April 26, from 8 a.m. to 4 p.m. at the John Q. Hammons Convention Center in Rogers.

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EPIC Spotlight: Boxxyy

EPIC Spotlight: Boxxyy

It started as a class assignment. It became a pet product company that helps animal shelters.

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