If you think marketing and entrepreneurship pertains only to business, guess again. Bjorn Simmons will tell you that entrepreneurial spirit and a know-how attitude can effect change in many aspects of life, whether it’s helping free a man wrongfully imprisoned or creating a tool that can benefit businesses globally.
A study by Dinesh K. Gauri, a professor in the marketing department at the Sam M. Walton College of Business and holder of the Wal-Mart Chair in Marketing, has been accepted for publication by Management Science.
Thirteen rising junior and senior high school students participated in the Retail Supply Chain Management Camp, July 17-20, hosted by the Center for Retailing Excellence and the Supply Chain Management Research Center.
Marketing researchers at the University of Arkansas and their colleague at the University of Mississippi compared nutrition information labels on the front of packaged food products to understand which labels help consumers choose more healthful items. Their conclusion: It depends.
Through a partnership with InContext Solutions, Walton students interested in merchandising and marketing products have the opportunity to become certified in ShopperMX™, a proprietary software to help ideate, evaluate and activate new concepts using 3D virtual store simulations.
A former retail space in the Harmon Parking Facility on the University of Arkansas campus will be transformed into a retail innovation and technology lab through the generosity of Walmart Chief Executive Officer and Sam M. Walton College of Business alumnus Doug McMillon.
The Sam M. Walton College of Business invites university students, staff and faculty to hear Jessica Hendrix, president of Saatchi & Saatchi X, discuss lessons learned in business on Friday, Nov. 13, 10-11:30 a.m., in the Donald W. Reynolds Center for Enterprise Development auditorium.
As Sidney J. Levy walked to the podium, the excitement built. At 94, Levy didn’t show any sign of slowing down or resting on his laurels, achievements or research. One participant quietly boasted of a previous time he heard Levy speak. Most smiled, stood up and began to clap as Levy took the stage.
An article in International Innovation highlights a research paper published recently by Jeff Murray and his co-authors. Murray is R.A. and Vivian Young Chair of the Walton College marketing department.
Anne Velliquette has experienced the many faces of marketing. She realized the art of a beautiful floor display and the role of purchasing when she interned as a buyer at a department store. When she sold and marketed turkey products, she was required to learn every aspect of what it takes to prepare the bird … Continue reading EPIC Spotlight: Anne Velliquette→
Ben Rector BSBA ’10 Musician Nashville, Tenn. A lot has happened since Ben Rector performed concerts downstairs from the cafeteria of the Pomfret Hall dormitory. As an undergraduate, Rector was juggling two worlds: that as a marketing student at the Sam M. Walton College of Business, and the other as an up-and-coming musician with weekend … Continue reading EPIC Spotlight: Ben Rector→
Nearly 40 potential transfer students from Northwest Arkansas Community College in Bentonville visited the Sam M. Walton College of Business to learn about life as a student at the University of Arkansas.
Sometimes it takes years to attain it. But when it does, it can be one of the greatest things life can bring. Kristin Kaufman refers to it as alignment. “It’s when you love what you do and you’re good at it, but, most importantly, it’s tied to something greater than yourself,” she says. Kristin Kaufman … Continue reading EPIC Spotlight: Kristin Kaufman→
During this holiday season, several Students of Retailing Excellence students volunteered at the Peace at Home family shelter in Fayetteville to assist with setting up the shelter’s annual Santa Sack initiative.
As a high school student, Allison Kinsey worked part time at a local drive-in restaurant. She discovered she really enjoyed two things: working with numbers and reading people to better understand human behavior.
Autumn Parker, associate director for undergraduate recruitment, and Barbara Lofton, director of the Office of Diversity and Inclusion, have announced the 27 members of the 2014-2015 Dean’s Student Advisory Board for Walton.
John Rippl, vice president of IRI, a leading provider in market and shopper information data, and Claudia Mobley, director of Center for Retailing Excellence at the Sam M. Walton College of Business, combined industry experience with a student-focused need to create class a class Mobley calls the Hog Pen.
What if Taco Bell delivered? That was the question Omar Kasim asked himself over and over as he began planning his business. Omar, a business management major from Tulsa, Okla., is entertaining the idea of opening a Mexican food delivery service.
If Brooke Atwell seems enthusiastic about the global economy, she comes by it naturally. Her father works at Walmart’s corporate office in Bentonville with many of those years spent in its international division. “So that kind of sparked my interest in global affairs,” she says.
Featured speakers included David Denholm, President and COO at Chobani, Andy Murray, SVP creative at Walmart. Topics focused on everything from defining inspirational thinking to highlighting digital trends that are impacting the retail industry.
“The faculty and staff are people with experiences who can tell you, ‘This is how you do it in the real world.’ ” Terrance Boyd Junior Accounting Major Retail and Spanish Minor When Terrance Boyd was a freshman, he was like many University of Arkansas students starting college careers. He had to adjust to a … Continue reading EPIC Spotlight: Terrance Boyd→
“It”s a tremendous place to find people who have interests that overlap with mine.” Dr. Scot Burton Distinguished Professor Walmart Chair in Marketing Many products and advertisements are adorned with splashy designs, logos and striking visuals to attract consumers. Dr. Scot Burton believes packaging and advertising should also help people make informed decisions, whether those … Continue reading EPIC Spotlight: Dr. Scot Burton→
Ryan Frazier International Business Marketing Major Ryan Frazier, a Sam M. Walton College of Business senior, has utilized his passion and drive to excel in the business world to catapult him to success in the Donald W. Reynolds Business Plan competition. According to dwrgovernorscup.org: The Donald W. Reynolds Governor’s Cup is a statewide undergraduate & … Continue reading EPIC Spotlight: Ryan Frazier→
“It’s exciting to see how everyone is pushing forward.” Dr. Molly Rapert Associate Professor Department of Marketing A pendant in the shape of Africa hangs from a chain around Dr. Molly Rapert’s neck. For Rapert, it’s more than just a piece of jewelry. It symbolizes a country within Africa’s borders. Ethiopia. That was where she, … Continue reading EPIC Spotlight: Molly Rapert→
Maria Barrenechea Senior Marketing & Logistics Sam M. Walton College of Business senior and honors student Maria Barrenechea is pleased with her international background. She was born and raised in Bolivia; went to high school in the Patagonia, Argentina; took some courses in Buenos Aires; headed to the United States for college; and this past … Continue reading EPIC Spotlight: Maria Barrenechea→
Those who remember Marcus Monk during his undergrad years at the University of Arkansas probably think of his time as an Arkansas Razorback wide receiver. When Marcus graduated from the Sam M. Walton College of Business in 2008 with a degree in marketing, he went on to play in the NFL and then to play basketball in Germany for two years. In January 2013, Marcus returned to the University of Arkansas to be a student again, this time in the Walton MBA program.
Locke Isaacson 2010 Marketing & Logistics Jonesboro native Locke Isaacson graduated from the Sam M. Walton College of Business in spring 2010 with a major in marketing management and a minor in finance, but she doesn’t want to stop learning just yet. Isaacson is applying in September 2010 to the dual degree program that partners … Continue reading EPIC Spotlight: Locke Isaacson→
“My philosophy is to challenge your limits. You’ll never know how successful you’ll be.” Qili “Lily” Jin Junior Accounting Major Economics and Retail minor This part of her visit to China wasn’t in the study abroad curriculum. But it was something Qili “Lily” Jin felt she had to do. Only days before, she was in … Continue reading EPIC Spotlight: Qili “Lily” Jin→
“During my first semester, I was undeclared. Then I decided to go with Walton College. I knew how strong Walton College is and what it means to a degree.” Lauren Waldrip Senior Marketing and Advertising and Public Relations Major Accounting Minor Lauren Waldrip admits she’s a bit of a sports fanatic. She remembers calling the … Continue reading EPIC Spotlight: Lauren Waldrip→
“I feel like the teachers really know you.” – Kristin Wilmes “The networks I’ve made will be very beneficial in the future.” – Haley Prewett Kristin Wilmes Senior Marketing Spanish minorHaley Prewett Sophomore Accounting Recreation and Sports Management minor With their red, athletic shirts bearing Razorback and Nike logos, it’s common for Kristin Wilmes and … Continue reading EPIC Spotlight: Kristin Wilmes and Haley Prewett→
“My honors classes have really challenged me and helped me grow.” Kristen Zachary Junior Marketing and Communications Some college students spend years figuring out their career path, but Kristen Zachary says she knew it the moment she stepped foot on the University of Arkansas campus. “When I came to college, I always wanted to be … Continue reading EPIC Spotlight: Kristen Zachary→
“The projects that they have in classes are applicable to the real world.” Keri Stubbs Junior Management and Finance Major Marketing Minor Working with older people or operating a payment-friendly restaurant affordable to all. These are two ideas Keri Stubbs is kicking around as she majors in both management and finance at Sam M. Walton … Continue reading EPIC Spotlight: Keri Stubbs→
Katy Allen 2008 Graduate Marketing Management Major Psychology Minor Imagine starting a new job, getting married to your high school sweetheart, and enjoying the life of a newlywed. Now imagine all of this happening with the eyes of the nation on you and your husband. Welcome to the life of Katy O’Connell Allen, a recent … Continue reading EPIC Spotlight: Katy Allen→
“The resources for the lab here are amazing.” Dr. Katie Kelting Assistant Professor Department of Marketing Dr. Katie Kelting had just graduated from high school and was getting a jumpstart on her college career as she sat in orientation, waiting to enroll in summer school. When she was asked to pick a major, she deferred … Continue reading EPIC Spotlight: Dr. Katie Kelting→
“Planning is the key to success.” James “Jammer” Orintas BSBA ’99 Pizzeria owner New Orleans The floodwaters took over much of New Orleans when Hurricane Katrina hit in 2005. This could have spelled the end for Theo’s Neighborhood Pizza, which had opened only eight months earlier on the edge of the city’s Garden District. The … Continue reading EPIC Spotlight: James “Jammer” Orintas→
Heather Phillips May 2009 Graduate Marketing Management Major Management Minor Hailing from the “Spinach Capital of the World”, Alma, recent graduate Heather Phillips made her mark on the Sam M. Walton College of Business. Phillips was chosen as the Walton College Outstanding Graduating Senior as well as one of the Outstanding Students in Marketing and … Continue reading EPIC Spotlight: Heather Phillips→
“The students are really bright. The research is brilliant.” Hayley Cocker Visiting Ph.D Student Lancaster University Lancaster, Lancashire, UK Hayley Cocker first learned about Arkansas from a jigsaw puzzle. She remembers as a child sitting in her home in Lancaster, England, putting together puzzle pieces that composed a map of the United States. Sure, she … Continue reading EPIC Spotlight: Hayley Cocker→
“Because of my experience in the Walton College, I now look at the world through a marketing lens.” Hannah Hobson Senior Marketing Major Enterprise Resource Planning Minor Beginning a new school and an entirely new era in your life is both thrilling and intimidating as you enter your freshman year in college. Fortunately, the Sam … Continue reading EPIC Spotlight: Hannah Hobson→
Elijah Garcia Senior Retail and Marketing Major Each year, Elijah Garcia and his family would load up the car and travel from his hometown of Santa Fe, N.M., to visit relatives in Northwest Arkansas. It was one of the few times he would ever get to travel, but he always enjoyed his visits. “There’s a … Continue reading EPIC Spotlight: Elijah Garcia→
Dr. Robin L. Soster Assistant Professor Department of Marketing Robin Soster is getting used to the ribbing when people step inside her office. On the wall is a Gamecocks banner from her alma mater, the University of South Carolina. “That’s probably my favorite thing: when people come in my office and ask me where I’m … Continue reading EPIC Spotlight: Dr. Robin L. Soster→
Anastasia Thyroff Ph.D. Student Department of Marketing As students find their seats, Anastasia Thyroff’s classroom is often filled with music. The songs, which she broadcasts through the classroom computer, can be something she’s heard while on her travels or something that reflects a personal aspect about her. During the week of the Super Bowl, she … Continue reading EPIC Spotlight: Anastasia Thyroff→
Alice McMillan Junior Marketing & Logistics Major Alice McMillan is determined to make the most out of her time at the University of Arkansas. The Kansas City native is a junior in the Sam M. Walton College of Business and is pursuing a degree in marketing with a minor in Spanish. In addition to her studies, … Continue reading EPIC Spotlight: Alice McMillan→