University of Arkansas

Walton College

The Sam M. Walton College of Business

News

Below you'll find a recent archive of news items related to the Department of Marketing at the Sam M. Walton College of Business.

Podcaster Joel Robinson Wins Spot at Star Wars Celebration

Podcaster Joel Robinson Wins Spot at Star Wars Celebration

By Hayley Hammonds To Joel Robinson, it must have seemed like it was something that was happening a long time ago in a galaxy far, far away.

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EPIC Spotlight: Stephanie Schuljak

EPIC Spotlight: Stephanie Schuljak

Stephanie Schuljak knew she wanted to help others. She tried majoring in kinesiology with the idea of going to medical school. Science, however, was not her thing.

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American Marketing Association Chapter Wins Awards at International Collegiate Conference

American Marketing Association Chapter Wins Awards at International Collegiate Conference

The University of Arkansas chapter of the American Marketing Association won the Exemplary Collegiate Chapter Performance for Communications and the Fundraising Award at the organization’s 39th Annual International Collegiate Conference in New Orleans.

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Google, IBM and SamsClub.com Executives to Speak at Trends in Technology Conference

Google, IBM and SamsClub.com Executives to Speak at Trends in Technology Conference

Leaders from Google, IBM, SamsClub.com, QVC, Starship Technologies and useAIble will be featured at the 2017 Trends in Technology Conference on Wednesday, April 26, from 8 a.m. to 4 p.m. at the John Q. Hammons Convention Center in Rogers.

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EPIC Spotlight: Boxxyy

EPIC Spotlight: Boxxyy

It started as a class assignment. It became a pet product company that helps animal shelters.

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EPIC Spotlight: Bjorn Simmons

EPIC Spotlight: Bjorn Simmons

If you think marketing and entrepreneurship pertains only to business, guess again. Bjorn Simmons will tell you that entrepreneurial spirit and a know-how attitude can effect change in many aspects of life, whether it’s helping free a man wrongfully imprisoned or creating a tool that can benefit businesses globally.

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Gauri Study Accepted for Publication in Management Science

Gauri Study Accepted for Publication in Management Science

A study by Dinesh K. Gauri, a professor in the marketing department at the Sam M. Walton College of Business and holder of the Wal-Mart Chair in Marketing, has been accepted for publication by Management Science.

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Nine Walton College Faculty Awarded Endowed Chairs, Professorships

Nine Walton College Faculty Awarded Endowed Chairs, Professorships

Nine faculty members of the Sam M. Walton College of Business at the University of Arkansas have been awarded endowed chairs or endowed professorships.

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High School Students Learn Retail and Supply Chain Management

High School Students Learn Retail and Supply Chain Management

Thirteen rising junior and senior high school students participated in the Retail Supply Chain Management Camp, July 17-20, hosted by the Center for Retailing Excellence and the Supply Chain Management Research Center.

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Tournament Highlights Vendors FORE Education

Tournament Highlights Vendors FORE Education

Golfers from across Northwest Arkansas raised $70,000 to support students at the Sam M. Walton College of Business and the University of Arkansas Women’s Golf Program.

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Students Help Consumers Discover Durable

Students Help Consumers Discover Durable

Lewis and Clark, Teddy Roosevelt and Neil Armstrong are featured in a student-created advertising campaign, courtesy of Anne Velliquette’s Integrated Marketing Communications class.

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Researchers: Not All ‘Front-of-Package’ Nutrition Information Produces the Same Effect

Researchers: Not All ‘Front-of-Package’ Nutrition Information Produces the Same Effect

Marketing researchers at the University of Arkansas and their colleague at the University of Mississippi compared nutrition information labels on the front of packaged food products to understand which labels help consumers choose more healthful items. Their conclusion: It depends.

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Camp Introduces Retail Careers to Incoming Freshmen

Camp Introduces Retail Careers to Incoming Freshmen

Seventeen incoming freshmen participated in the Business Leadership Academy June 5-10 to learn about retail career choices and opportunities.

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Walmart, Dillard’s and Sam’s Club Executives to Speak at Conference

Walmart, Dillard’s and Sam’s Club Executives to Speak at Conference

The Center for Retailing Excellence is hosting the 16th annual Emerging Trends in Retailing Conference on June 14 to highlight retail trends and transformations.

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The Picture of Health: Do We Trust Images Over Facts When It Comes to Nutrition Labeling?

The Picture of Health: Do We Trust Images Over Facts When It Comes to Nutrition Labeling?

Nutrition information on the front of packaged foods, rather than only the back, has become a powerful tool in guiding consumers to healthy selections at the supermarket.

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University of Arkansas Graduates First Students with Virtual Reality Expertise

University of Arkansas Graduates First Students with Virtual Reality Expertise

Through a partnership with InContext Solutions, Walton students interested in merchandising and marketing products have the opportunity to become certified in ShopperMX™, a proprietary software to help ideate, evaluate and activate new concepts using 3D virtual store simulations.

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Walton International Photo Contest Winners

Walton International Photo Contest Winners

Walton’s Global Engagement Office announces the winners of the first annual Instagram International Photo Contest.

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Retail Supply Chain Management Summer Camp Available to High School Students

Retail Supply Chain Management Summer Camp Available to High School Students

Retail Supply Chain Management Summer Camp will be held July 17-20, 2016, on the University of Arkansas campus for rising 11th and 12th grade high school students. Applications are due by May 20.

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Summer Student Internships: Starships, Robots and Research

Summer Student Internships: Starships, Robots and Research

Walton College is seeking student summer interns to assist with a robotics research project this summer.

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Faculty: Best of the Best

Faculty: Best of the Best

Eight faculty members were recognized for their outstanding work by Walton College’s Business Awards and Elections Committee.

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Walton Students Place Fourth in National Diversity Case Competition

Walton Students Place Fourth in National Diversity Case Competition

Four students from the Sam M. Walton College of Business took fourth place in the National Diversity Case Competition held Jan. 15-16 at the Kelley School of Business at Indiana University.

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Walton Students Participate in Retail Conference in New York

Walton Students Participate in Retail Conference in New York

Four Walton College students traveled to New York with Center for Retailing Excellence staff members to attend the National Retail Federation 2016 Big Show Student Program Jan. 14-17.

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McMillon Gift to Fund Retail Innovation and Technology Lab

McMillon Gift to Fund Retail Innovation and Technology Lab

A former retail space in the Harmon Parking Facility on the University of Arkansas campus will be transformed into a retail innovation and technology lab through the generosity of Walmart Chief Executive Officer and Sam M. Walton College of Business alumnus Doug McMillon.

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President of Saatchi & Saatchi X to Speak on Lessons Learned in Business

President of Saatchi & Saatchi X to Speak on Lessons Learned in Business

The Sam M. Walton College of Business invites university students, staff and faculty to hear Jessica Hendrix, president of Saatchi & Saatchi X, discuss lessons learned in business on Friday, Nov. 13, 10-11:30 a.m., in the Donald W. Reynolds Center for Enterprise Development auditorium.

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Davis Wins Dissertation Award from Southern Regional Education Board

Davis Wins Dissertation Award from Southern Regional Education Board

By Christina Wilkerson Marketing Ph.D. student Cassandra Davis has won a dissertation award from the Southern Regional Education Board for her research in negative identity.

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Students Learn about Life in the Mekong Delta

Students Learn about Life in the Mekong Delta

Students and faculty from the University of Arkansas worked in the Mekong Delta of Vietnam in the summer of 2015, learning from, working with and teaching people in the Hoa An village.

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Consumer Culture Theory Conference Held in Northwest Arkansas

Consumer Culture Theory Conference Held in Northwest Arkansas

As Sidney J. Levy walked to the podium, the excitement built. At 94, Levy didn’t show any sign of slowing down or resting on his laurels, achievements or research. One participant quietly boasted of a previous time he heard Levy speak. Most smiled, stood up and began to clap as Levy took the stage.

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Murray’s Research Featured by International Innovation

Murray’s Research Featured by International Innovation

An article in International Innovation highlights a research paper published recently by Jeff Murray and his co-authors. Murray is R.A. and Vivian Young Chair of the Walton College marketing department.

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Pulliam Named First Recipient of the Joseph A. Ziegler Study Abroad Award

Pulliam Named First Recipient of the Joseph A. Ziegler Study Abroad Award

Meaghan Pulliam, a marketing major from Plano, Texas, is the first recipient of the Joseph A. Ziegler Study Abroad Award.

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U of A Named in Top 4 Percent of American Marketing Association Collegiate Chapters

U of A Named in Top 4 Percent of American Marketing Association Collegiate Chapters

The University of Arkansas American Marketing Association chapter was recently recognized as being in the top 4 percent of roughly 400 AMA Collegiate Chapters for the 2014-15 school year.

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2015-16 Walton Student Ambassadors Announced

2015-16 Walton Student Ambassadors Announced

Thirteen students have been named Walton College Student Ambassadors for 2015-16. Student ambassadors assist Walton’s Undergraduate Programs Office with recruitment efforts.

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EPIC Spotlight: Anne Velliquette

EPIC Spotlight: Anne Velliquette

Anne Velliquette has experienced the many faces of marketing. She realized the art of a beautiful floor display and the role of purchasing when she interned as a buyer at a department store. When she sold and marketed turkey products, she was required to learn every aspect of what it takes to prepare the bird … Continue reading EPIC Spotlight: Anne Velliquette

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EPIC Spotlight: Bailey Hart and Brittany Brunson

EPIC Spotlight: Bailey Hart and Brittany Brunson

Brittany Brunson and Bailey Hart initially thought they would send University of Arkansas souvenirs and letters to a group of teens to encourage them to pursue a higher education.

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EPIC Spotlight: Dylan Breeding

EPIC Spotlight: Dylan Breeding

Nobody offered him scholarships. Nobody recruited him. But Dylan Breeding knew he had to try for a spot on the Arkansas Razorback football team.

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EPIC Spotlight: Ben Rector

EPIC Spotlight: Ben Rector

Ben Rector BSBA ’10 Musician Nashville, Tenn. A lot has happened since Ben Rector performed concerts downstairs from the cafeteria of the Pomfret Hall dormitory. As an undergraduate, Rector was juggling two worlds: that as a marketing student at the Sam M. Walton College of Business, and the other as an up-and-coming musician with weekend … Continue reading EPIC Spotlight: Ben Rector

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Community College Students Visit for Walton Transfer Day

Community College Students Visit for Walton Transfer Day

Nearly 40 potential transfer students from Northwest Arkansas Community College in Bentonville visited the Sam M. Walton College of Business to learn about life as a student at the University of Arkansas.

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Northwest Arkansas: A Hotbed for Startups

Northwest Arkansas: A Hotbed for Startups

“Silicon Valley is great for the tech world. But if your business deals with retail or consumer products or supply chain logistics, then this is the place to be.”

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Walton Students Reach Out to High School Students, Advisors

Walton Students Reach Out to High School Students, Advisors

Three Walton College students reached out to high school students and their advisors at the DECA International Career Conference in Orlando, Fla., April 25-27.

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Enactus Students Attend National Business Competition

Enactus Students Attend National Business Competition

In April, Walton students Abbey Vitzand and Alejandro Zeballos attended the Enactus national business competition held in St. Louis.

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The City Wire: Welcome to the supply chain revolution

The City Wire: Welcome to the supply chain revolution

The City Wire talks to Anníbal Sodero, assistant professor of supply chain management, about online shopping and the omnichannel supply chain.

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EPIC Spotlight: Kristin Kaufman

EPIC Spotlight: Kristin Kaufman

Sometimes it takes years to attain it. But when it does, it can be one of the greatest things life can bring. Kristin Kaufman refers to it as alignment. “It’s when you love what you do and you’re good at it, but, most importantly, it’s tied to something greater than yourself,” she says. Kristin Kaufman … Continue reading EPIC Spotlight: Kristin Kaufman

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Volunteering: It’s What’s in STORE for the Holidays!

Volunteering: It’s What’s in STORE for the Holidays!

During this holiday season, several Students of Retailing Excellence students volunteered at the Peace at Home family shelter in Fayetteville to assist with setting up the shelter’s annual Santa Sack initiative.

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EPIC Spotlight: Rachel Mooreland

EPIC Spotlight: Rachel Mooreland

One summer while in high school, Rachel Mooreland traveled from her Bartlesville, Oklahoma, home to attend a summer program at the University of Arkansas.

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EPIC Spotlight: Allison “Alli” Kinsey

EPIC Spotlight: Allison “Alli” Kinsey

As a high school student, Allison Kinsey worked part time at a local drive-in restaurant. She discovered she really enjoyed two things: working with numbers and reading people to better understand human behavior.

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27 Named to the Walton Dean’s Student Advisory Board

27 Named to the Walton Dean’s Student Advisory Board

Autumn Parker, associate director for undergraduate recruitment, and Barbara Lofton, director of the Office of Diversity and Inclusion, have announced the 27 members of the 2014-2015 Dean’s Student Advisory Board for Walton.

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EPIC Spotlight: Brittney Brown

EPIC Spotlight: Brittney Brown

If Brittney Brown’s plans go accordingly, she will be in a classroom for several decades to come. Though she is a student now, she hopes to someday teach in a university setting much like Walton.

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Murray Co-Authors Journal of Marketing Study on Farmers’ Conflicting Beliefs

Murray Co-Authors Journal of Marketing Study on Farmers’ Conflicting Beliefs

Why do some chemical farmers resist a profitable conversion to organic methods? A study in the Journal of Marketing suggests it may be because making that change feels like switching belief systems.

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EPIC Spotlight: Cameron Boyland

EPIC Spotlight: Cameron Boyland

Majoring in management with a marketing minor, Cameron discovered he had a talent for business while attending Central High School in his hometown of Little Rock.

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Shop ‘Til You Drop

Shop ‘Til You Drop

To learn more about the latest in shopping trends, 10 business students attended the SHOP.org Summit held in Seattle.

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Got a New Product? Take It to the Hog Pen!

Got a New Product? Take It to the Hog Pen!

John Rippl, vice president of IRI, a leading provider in market and shopper information data, and Claudia Mobley, director of Center for Retailing Excellence at the Sam M. Walton College of Business, combined industry experience with a student-focused need to create class a class Mobley calls the Hog Pen.

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EPIC Spotlight: Omar Kasim

EPIC Spotlight: Omar Kasim

What if Taco Bell delivered? That was the question Omar Kasim asked himself over and over as he began planning his business. Omar, a business management major from Tulsa, Okla., is entertaining the idea of opening a Mexican food delivery service.

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EPIC Spotlight: Brooke Atwell

EPIC Spotlight: Brooke Atwell

If Brooke Atwell seems enthusiastic about the global economy, she comes by it naturally. Her father works at Walmart’s corporate office in Bentonville with many of those years spent in its international division. “So that kind of sparked my interest in global affairs,” she says.

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SHOP Conference Focuses on Creativity and Design

SHOP Conference Focuses on Creativity and Design

Featured speakers included David Denholm, President and COO at Chobani, Andy Murray, SVP creative at Walmart. Topics focused on everything from defining inspirational thinking to highlighting digital trends that are impacting the retail industry.

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EPIC Spotlight: Terrance Boyd

EPIC Spotlight: Terrance Boyd

“The faculty and staff are people with experiences who can tell you, ‘This is how you do it in the real world.’ ” Terrance Boyd Junior Accounting Major Retail and Spanish Minor When Terrance Boyd was a freshman, he was like many University of Arkansas students starting college careers. He had to adjust to a … Continue reading EPIC Spotlight: Terrance Boyd

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EPIC Spotlight: Dr. Scot Burton

EPIC Spotlight: Dr. Scot Burton

“It”s a tremendous place to find people who have interests that overlap with mine.” Dr. Scot Burton Distinguished Professor Walmart Chair in Marketing Many products and advertisements are adorned with splashy designs, logos and striking visuals to attract consumers. Dr. Scot Burton believes packaging and advertising should also help people make informed decisions, whether those … Continue reading EPIC Spotlight: Dr. Scot Burton

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EPIC Spotlight: Ryan Frazier

EPIC Spotlight: Ryan Frazier

Ryan Frazier International Business Marketing Major Ryan Frazier, a Sam M. Walton College of Business senior, has utilized his passion and drive to excel in the business world to catapult him to success in the Donald W. Reynolds Business Plan competition. According to dwrgovernorscup.org: The Donald W. Reynolds Governor’s Cup is a statewide undergraduate & … Continue reading EPIC Spotlight: Ryan Frazier

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EPIC Spotlight: Molly Rapert

EPIC Spotlight: Molly Rapert

“It’s exciting to see how everyone is pushing forward.” Dr. Molly Rapert Associate Professor Department of Marketing A pendant in the shape of Africa hangs from a chain around Dr. Molly Rapert’s neck. For Rapert, it’s more than just a piece of jewelry. It symbolizes a country within Africa’s borders. Ethiopia. That was where she, … Continue reading EPIC Spotlight: Molly Rapert

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EPIC Spotlight: Maria Barrenechea

EPIC Spotlight: Maria Barrenechea

Maria Barrenechea Senior Marketing & Logistics Sam M. Walton College of Business senior and honors student Maria Barrenechea is pleased with her international background. She was born and raised in Bolivia; went to high school in the Patagonia, Argentina; took some courses in Buenos Aires; headed to the United States for college; and this past … Continue reading EPIC Spotlight: Maria Barrenechea

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EPIC Spotlight: Marcus Monk

EPIC Spotlight: Marcus Monk

Those who remember Marcus Monk during his undergrad years at the University of Arkansas probably think of his time as an Arkansas Razorback wide receiver. When Marcus graduated from the Sam M. Walton College of Business in 2008 with a degree in marketing, he went on to play in the NFL and then to play basketball in Germany for two years. In January 2013, Marcus returned to the University of Arkansas to be a student again, this time in the Walton MBA program.

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EPIC Spotlight: Locke Isaacson

EPIC Spotlight: Locke Isaacson

Locke Isaacson 2010 Marketing & Logistics Jonesboro native Locke Isaacson graduated from the Sam M. Walton College of Business in spring 2010 with a major in marketing management and a minor in finance, but she doesn’t want to stop learning just yet. Isaacson is applying in September 2010 to the dual degree program that partners … Continue reading EPIC Spotlight: Locke Isaacson

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EPIC Spotlight: Qili “Lily” Jin

EPIC Spotlight: Qili “Lily” Jin

“My philosophy is to challenge your limits. You’ll never know how successful you’ll be.” Qili “Lily” Jin Junior Accounting Major Economics and Retail minor This part of her visit to China wasn’t in the study abroad curriculum. But it was something Qili “Lily” Jin felt she had to do. Only days before, she was in … Continue reading EPIC Spotlight: Qili “Lily” Jin

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EPIC Spotlight: Lauren Waldrip

EPIC Spotlight: Lauren Waldrip

“During my first semester, I was undeclared. Then I decided to go with Walton College. I knew how strong Walton College is and what it means to a degree.” Lauren Waldrip Senior Marketing and Advertising and Public Relations Major Accounting Minor Lauren Waldrip admits she’s a bit of a sports fanatic. She remembers calling the … Continue reading EPIC Spotlight: Lauren Waldrip

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EPIC Spotlight: Kristin Wilmes and Haley Prewett

EPIC Spotlight: Kristin Wilmes and Haley Prewett

“I feel like the teachers really know you.” – Kristin Wilmes “The networks I’ve made will be very beneficial in the future.” – Haley Prewett Kristin Wilmes Senior Marketing Spanish minorHaley Prewett Sophomore Accounting Recreation and Sports Management minor With their red, athletic shirts bearing Razorback and Nike logos, it’s common for Kristin Wilmes and … Continue reading EPIC Spotlight: Kristin Wilmes and Haley Prewett

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EPIC Spotlight: Kristen Zachary

EPIC Spotlight: Kristen Zachary

“My honors classes have really challenged me and helped me grow.” Kristen Zachary Junior Marketing and Communications Some college students spend years figuring out their career path, but Kristen Zachary says she knew it the moment she stepped foot on the University of Arkansas campus. “When I came to college, I always wanted to be … Continue reading EPIC Spotlight: Kristen Zachary

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EPIC Spotlight: Keri Stubbs

EPIC Spotlight: Keri Stubbs

“The projects that they have in classes are applicable to the real world.” Keri Stubbs Junior Management and Finance Major Marketing Minor Working with older people or operating a payment-friendly restaurant affordable to all. These are two ideas Keri Stubbs is kicking around as she majors in both management and finance at Sam M. Walton … Continue reading EPIC Spotlight: Keri Stubbs

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EPIC Spotlight: Katy Allen

EPIC Spotlight: Katy Allen

Katy Allen 2008 Graduate Marketing Management Major Psychology Minor Imagine starting a new job, getting married to your high school sweetheart, and enjoying the life of a newlywed. Now imagine all of this happening with the eyes of the nation on you and your husband. Welcome to the life of Katy O’Connell Allen, a recent … Continue reading EPIC Spotlight: Katy Allen

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EPIC Spotlight: Dr. Katie Kelting

EPIC Spotlight: Dr. Katie Kelting

“The resources for the lab here are amazing.” Dr. Katie Kelting Assistant Professor Department of Marketing Dr. Katie Kelting had just graduated from high school and was getting a jumpstart on her college career as she sat in orientation, waiting to enroll in summer school. When she was asked to pick a major, she deferred … Continue reading EPIC Spotlight: Dr. Katie Kelting

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EPIC Spotlight: James “Jammer” Orintas

EPIC Spotlight: James “Jammer” Orintas

“Planning is the key to success.” James “Jammer” Orintas BSBA ’99 Pizzeria owner New Orleans The floodwaters took over much of New Orleans when Hurricane Katrina hit in 2005. This could have spelled the end for Theo’s Neighborhood Pizza, which had opened only eight months earlier on the edge of the city’s Garden District. The … Continue reading EPIC Spotlight: James “Jammer” Orintas

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EPIC Spotlight: Heather Phillips

EPIC Spotlight: Heather Phillips

Heather Phillips May 2009 Graduate Marketing Management Major Management Minor Hailing from the “Spinach Capital of the World”, Alma, recent graduate Heather Phillips made her mark on the Sam M. Walton College of Business. Phillips was chosen as the Walton College Outstanding Graduating Senior as well as one of the Outstanding Students in Marketing and … Continue reading EPIC Spotlight: Heather Phillips

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EPIC Spotlight: Hayley Cocker

EPIC Spotlight: Hayley Cocker

“The students are really bright. The research is brilliant.” Hayley Cocker Visiting Ph.D Student Lancaster University Lancaster, Lancashire, UK Hayley Cocker first learned about Arkansas from a jigsaw puzzle. She remembers as a child sitting in her home in Lancaster, England, putting together puzzle pieces that composed a map of the United States. Sure, she … Continue reading EPIC Spotlight: Hayley Cocker

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EPIC Spotlight: Hannah Hobson

EPIC Spotlight: Hannah Hobson

“Because of my experience in the Walton College, I now look at the world through a marketing lens.” Hannah Hobson Senior Marketing Major Enterprise Resource Planning Minor Beginning a new school and an entirely new era in your life is both thrilling and intimidating as you enter your freshman year in college. Fortunately, the Sam … Continue reading EPIC Spotlight: Hannah Hobson

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EPIC Spotlight: Elijah Garcia

EPIC Spotlight: Elijah Garcia

Elijah Garcia Senior Retail and Marketing Major Each year, Elijah Garcia and his family would load up the car and travel from his hometown of Santa Fe, N.M., to visit relatives in Northwest Arkansas. It was one of the few times he would ever get to travel, but he always enjoyed his visits. “There’s a … Continue reading EPIC Spotlight: Elijah Garcia

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EPIC Spotlight: Dr. Robin L. Soster

EPIC Spotlight: Dr. Robin L. Soster

Dr. Robin L. Soster Assistant Professor Department of Marketing Robin Soster is getting used to the ribbing when people step inside her office. On the wall is a Gamecocks banner from her alma mater, the University of South Carolina. “That’s probably my favorite thing: when people come in my office and ask me where I’m … Continue reading EPIC Spotlight: Dr. Robin L. Soster

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EPIC Spotlight: Anastasia Thyroff

EPIC Spotlight: Anastasia Thyroff

Anastasia Thyroff Ph.D. Student Department of Marketing As students find their seats, Anastasia Thyroff’s classroom is often filled with music. The songs, which she broadcasts through the classroom computer, can be something she’s heard while on her travels or something that reflects a personal aspect about her. During the week of the Super Bowl, she … Continue reading EPIC Spotlight: Anastasia Thyroff

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EPIC Spotlight: Alice McMillan

EPIC Spotlight: Alice McMillan

Alice McMillan Junior Marketing & Logistics Major Alice McMillan is determined to make the most out of her time at the University of Arkansas. The Kansas City native is a junior in the Sam M. Walton College of Business and is pursuing a degree in marketing with a minor in Spanish. In addition to her studies, … Continue reading EPIC Spotlight: Alice McMillan

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