University of Arkansas

Walton College

The Sam M. Walton College of Business

Graduate Marketing Degrees

The Walton MBA

The Walton College has collaborated with our corporate partners to develop MBA programs that provide an applied understanding of the retail and consumer packaged goods industry.

Walton MBA

The Executive MBA

Because the Walton College is located in the heart of the retail industry, we have designed our EMBA curriculum with a strong foundation in the value chain and the consumer-packaged goods industry.

Designed for working professionals, this hybrid/online program allows students to obtain a Walton Executive MBA (EMBA) in two years by attending classes approximately one Saturday each month.

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Ph.D. Program

The purpose of the Ph.D. program in Business Administration with an emphasis in Marketing is to prepare individuals for academic careers in research, teaching, and service at universities.

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New & Noteworthy

EPIC Spotlight: Jerra Nalley

EPIC Spotlight: Jerra Nalley

Jerra Nalley loves Northwest Arkansas. From the funky, artistic community in Eureka Springs to the vibrant night life on Fayetteville’s Dickson Street, she wants the world to know all about it. It’s her living.

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Retailing Research Initiative Finds Walmart Online Shoppers Are More Like Other Online Shoppers Than In-Store Walmart Shoppers

Retailing Research Initiative Finds Walmart Online Shoppers Are More Like Other Online Shoppers Than In-Store Walmart Shoppers

The retail habits of shoppers at Walmart.com are more similar to those of Amazon’s customers than they are of Walmart’s own in-store shoppers, a study by the University of Arkansas Retailing Research Initiative finds.

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U of A Retailing Research Initiative Measures Millennials’ Retail Loyalty

U of A Retailing Research Initiative Measures Millennials’ Retail Loyalty

Prices would have to be at least 10 percent lower to get millennials to switch from one major retailer such as Walmart, Amazon and Target to a competitor, a study by a University of Arkansas professor indicates.

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