University of Arkansas

Walton College

The Sam M. Walton College of Business

Marketing Bachelor's Degree

The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.

Student Opportunities

Students in the Department of Marketing are involved in cooperative education (i.e., earning college credit for work experience while in school) and professional organizations.

The University of Arkansas Collegiate Chapter of the American Marketing Association provides opportunities for students to interact with professionals and augment their classroom learning.

Students can also interact with Fortune 500 companies through the Center for Retailing Excellence and other outreach centers. These associations provide individuals with valuable short- and long-term networks with alumni, faculty, and students.


Marketing Courses

View a listing of all undergraduate Marketing courses offered by the Sam M. Walton College of Business.

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Eight Semesters

The Eight-Semester Degree Completion Program makes it possible to obtain the Marketing bachelor's degree in four academic years.

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Marketing Minor

The Department of Marketing offers a minor for Walton College students desiring more knowledge of marketing to assist them in their careers.

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New & Noteworthy

American Marketing Association Chapter Wins Awards at International Collegiate Conference

American Marketing Association Chapter Wins Awards at International Collegiate Conference

The University of Arkansas chapter of the American Marketing Association won the Exemplary Collegiate Chapter Performance for Communications and the Fundraising Award at the organization’s 39th Annual International Collegiate Conference in New Orleans.

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Google, IBM and SamsClub.com Executives to Speak at Trends in Technology Conference

Google, IBM and SamsClub.com Executives to Speak at Trends in Technology Conference

Leaders from Google, IBM, SamsClub.com, QVC, Starship Technologies and useAIble will be featured at the 2017 Trends in Technology Conference on Wednesday, April 26, from 8 a.m. to 4 p.m. at the John Q. Hammons Convention Center in Rogers.

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EPIC Spotlight: Boxxyy

EPIC Spotlight: Boxxyy

It started as a class assignment. It became a pet product company that helps animal shelters.

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