University of Arkansas

Walton College

The Sam M. Walton College of Business

Marketing Bachelor's Degree

The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.

Student Opportunities

Students in the Department of Marketing are involved in cooperative education (i.e., earning college credit for work experience while in school) and professional organizations.

The University of Arkansas Collegiate Chapter of the American Marketing Association provides opportunities for students to interact with professionals and augment their classroom learning.

Students can also interact with Fortune 500 companies through the Center for Retailing Excellence and other outreach centers. These associations provide individuals with valuable short- and long-term networks with alumni, faculty, and students.


Marketing Courses

View a listing of all undergraduate Marketing courses offered by the Sam M. Walton College of Business.

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Eight Semesters

The Eight-Semester Degree Completion Program makes it possible to obtain the Marketing bachelor's degree in four academic years.

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Marketing Minor

The Department of Marketing offers a minor for Walton College students desiring more knowledge of marketing to assist them in their careers.

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New & Noteworthy

EPIC Spotlight: Jerra Nalley

EPIC Spotlight: Jerra Nalley

Jerra Nalley loves Northwest Arkansas. From the funky, artistic community in Eureka Springs to the vibrant night life on Fayetteville’s Dickson Street, she wants the world to know all about it. It’s her living.

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Retailing Research Initiative Finds Walmart Online Shoppers Are More Like Other Online Shoppers Than In-Store Walmart Shoppers

Retailing Research Initiative Finds Walmart Online Shoppers Are More Like Other Online Shoppers Than In-Store Walmart Shoppers

The retail habits of shoppers at Walmart.com are more similar to those of Amazon’s customers than they are of Walmart’s own in-store shoppers, a study by the University of Arkansas Retailing Research Initiative finds.

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U of A Retailing Research Initiative Measures Millennials’ Retail Loyalty

U of A Retailing Research Initiative Measures Millennials’ Retail Loyalty

Prices would have to be at least 10 percent lower to get millennials to switch from one major retailer such as Walmart, Amazon and Target to a competitor, a study by a University of Arkansas professor indicates.

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