University of Arkansas

Walton College

The Sam M. Walton College of Business

Marketing Bachelor's Degree

The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.

Student Opportunities

Students in the Department of Marketing are involved in cooperative education (i.e., earning college credit for work experience while in school) and professional organizations.

The University of Arkansas Collegiate Chapter of the American Marketing Association provides opportunities for students to interact with professionals and augment their classroom learning.

Students can also interact with Fortune 500 companies through the Center for Retailing Excellence and other outreach centers. These associations provide individuals with valuable short- and long-term networks with alumni, faculty, and students.


Marketing Courses

View a listing of all undergraduate Marketing courses offered by the Sam M. Walton College of Business.

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Eight Semesters

The Eight-Semester Degree Completion Program makes it possible to obtain the Marketing bachelor's degree in four academic years.

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Marketing Minor

The Department of Marketing offers a minor for Walton College students desiring more knowledge of marketing to assist them in their careers.

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New & Noteworthy

EPIC Spotlight: Jessica Salmon

EPIC Spotlight: Jessica Salmon

From the time she graduated from college, Jessica Salmon thought about how she could make a difference beyond the corporate world.

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Allen Publishes Crowdsourcing Research in Journal of Marketing

Allen Publishes Crowdsourcing Research in Journal of Marketing

Bradley J. Allen, an assistant professor of marketing at the Walton College, has had his research paper “Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the ‘Crowd’” accepted for publication in the Journal of Marketing.

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Colleges Collaborate on Research into Efficiency, Physical Aspects of UPC Methods

Colleges Collaborate on Research into Efficiency, Physical Aspects of UPC Methods

A collaboration between professors in business and exercise science is adding knowledge to the research fields of both, as well as practical information for Digimarc Corporation, a corporate sponsor of the McMillon Innovation Studio at the University of Arkansas.

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