University of Arkansas

Walton College

The Sam M. Walton College of Business

Research

Recent Research Honors

  • Scot Burton, recipient of the 2013 Journal of Advertising Award for outstanding article published in the journal (“Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brand Trust and Attitudes With Coauthors Judith Anne Garretson Folse (UA alumnus), and Rick Netemeyer

  • Scot Burton, recipient of the 2013 Thomas C. Kinnear Journal of Public Policy & Marketing Award for outstanding article published in the preceding three year period (2009-2011); “The Nutrition Elite: Do Only the Highest Levels of Caloric Knowledge, Obesity Knowledge, and Motivation Matter in Processing Nutrition Ad Claims and Disclosures?” (Coauthors of Craig Andrews and Rick Netemeyer)

  • Scot Burton, recipient of the 2012 Thomas C. Kinnear Journal of Public Policy & Marketing Award for outstanding article published in the preceding three year period (2008-2010); (Selected by a vote of Editorial Review Board from five nominated articles); Award received for the article, “Understanding How Graphic Pictorial Warnings Work on Cigarette Packaging,” (Coauthors of Jeremy Kees (UA alumnus), Craig Andrews, and John Kozup)

  • Scot Burton, Elizabeth Howlett, and Andrea Heintz Tangari (Wayne State) received the Award for Best Paper in the Corporate Affairs, Social Responsibility, and Sustainability Track at the 2011 Winter American Marketing Association Conference.

  • Scot Burton received the Award for Outstanding Paper in the Ethics & Corporate Social Responsibility Track at the 2011 Midwest Business Administration Association International Conference.

  • Scot Burton, along with University of Arkansas alum Jeremy Kees (Villanova) and J. Craig Andrews (Marquette), received the Center for Global Leadership’s 2010-2011 Research Excellence Award, for the manuscript “Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Icons.”

  • Christopher Newman received the 2011 Brenda Derby Memorial Award, which recognizes an outstanding doctoral student who demonstrates excellence as an emerging policy researcher. 

  • The Journal of Consumer Affairs Best Paper Award for the two-year period of 2009-2010 was presented to University of Arkansas alum Andrea Heintz Tangari (Wayne State), marketing faculty Scot Burton and Elizabeth Howlett, and doctoral students Yoon-Na Cho and Anastasia Thyroff for their article “Weighing in on Fast Food Consumption: The Effects of Meal and Calorie Disclosures on Consumer Fast Food Evaluations.” Journal of Consumer Affairs 44, (2010): 431-462.

Recent Publications